Beschreibung Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy. Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.* Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community* Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner* Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
Burning the Ships: Transforming Your Company's Culture ~ Now in paperback, the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelpss remarkable eyewitness story offers lessons for any executive struggling with todays innovation and intellectual property challenges. Burning the Ships offers Phelpss dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to .
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Burning the Ships: Transforming Your Company's Culture ~ "Intellectual property does not show up on your balance sheet, and your board of directors would not recognize it if it were set out on a table in the lobby. But do not kid yourself: in an era of ever-commoditizing supply and distribution, IP is the essential fabric out of which your competitive advantage will be fashioned. Burning the Ships gives you an insider's look into how this engine of .
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Burning the Ships : Transforming Your Company's Culture ~ Burning the Ships : Transforming Your Company's Culture Through Intellectual Property Strategy by David Kline; Marshall Phelps A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include .
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